I like to say that writing, editing, and publishing your book is the conception, gestation, and delivery of your baby. Even the gestation has trimesters—the manuscript, the editing and proofreading, and the production (layout and cover).
But many authors just throw their baby to the world once it’s been delivered, and then wonder why nobody reads their book.
It’s because they haven’t nurtured their baby through its childhood. They haven’t nurtured its growth.
Like it or not, as an author, it’s your job to write, promote, and sell.
Which is exactly what marketing and promotion does. It nurtures your book. It helps it grow and develop.
One way to nurture your book is to do public speaking (e.g. workshops, keynotes, seminars, presentations, courses). You need to get in front of an audience so they can know, like, and trust you enough to want to buy your book.
Another way is to use social media platforms like Facebook, Instagram, Pinterest, Twitter, and LinkedIn. You can post images, videos, and other content relevant to your audience’s needs and what they want to hear or know.
Another way is to get interviewed, which is what I want to share with you now. I wouldn’t be of any use to you if all I did was preach the need to nurture your book(s) and not do it myself.
So, click the link below to watch my interview by Adaire Palmer on Community TV with Adaire. I talk about my new book, It’s Up to You! Why Most People Fail to Live the Life they Want and my 9-Step Life Leadership Program, and I hope it inspires you to ramp up your book marketing.
‘Remember, success like writing is a habit’
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